60th GDUSA Packaging Design Award 2023

The goal of this packaging project was to make a lighting goods brand easily understandable to the mass public who are looking for better light solutions in their living and working spaces.

Light bulb packaging has proven to be confusing, cluttered, and uniform across the board no matter the differences between product. Luminice lighting aims to provide an easy shopping experience where shoppers come to the store get what they need and get out with the right product for them.

Organized, Charming, Direct. Luminice.

I decided to photograph lightbulbs and create my own textured from bitmapped abstractions. Here’s how they turned out! You can see how I incorporated the textures below.