Stripes is a Globally respected private equity firm based in consumer and software investments. The charge of this project within the Auburn University GDES curriculum is to identify a website that needs a redesigned improve the user experience. This design is inviting and  playful, yet corporate and credible. This company is truly so interesting and diverse. I want to highlight those points. Stripes is not like the rest. By building a website that feels inclusive, understandable, relatable, easy to navigate, the gate around private equity as an exclusive financial field gets broken down.